Starting an online shop has never been so easy, not only because of the cutting-edge digital tools provided by Shopify but also because of the context we are currently living in.
As Shopify and Shopify Plus hold an increasing amount of global e-commerce platform market share, they are attracting many e-commerce big hitters, which means more and more brands are migrating to the platform to sell online.
Here, we tell you about some of the brands you might not know that use Shopify for its online stores.
The Economist doesn’t just sell magazines once a week to the intellectually curious…
The organization is now satisfying its audience’s thirst for knowledge with an on-demand and online service in a way that uniquely marries its editorial content with e-commerce. This is called Learning.Ly and it offers an online learning course that enables students to learn about leadership, entrepreneurship, and finance from some of the world’s most renowned domain experts.
Also, the e-commerce store stocks a range of The Economist’s printed books and audiobooks, as well as a wide range of office stationery and diaries.
Kylie’s Shopify store has proven that the platform works for both small and huge businesses. The cosmetic queen of Kardashian fame sold out one of her eyeshadow palettes within 2 minutes. With 11 million followers on Twitter and an outstanding 82 million followers on Instagram, Shopify could easily handle this flood of traffic while serving up makeup to her loyal army of fans.
The Red Bull Shop gives you apparel that is full of the same amount of energy that its famous drink gives you. Due to legal restrictions, Red Bull cannot sell its energy drink online, but the company is allowed to sell its line of performance wear, accessories, and sports merchandise from the Red Bull Formula One and football teams to its loyal fan base.
The largest brand in the Nestlé family, Nescafé has a brand turnover of over $9 billion and more than 5,000 products to its name. A truly staggering 5,500 cups of Nescafé coffee are consumed every second.This equates to one-fifth of the coffee served around the world! Their Sweet & Creamy and Gold ranges are available to purchase online through their Shopify Plus-powered store, enabling customers to enjoy a coffee-shop experience at home.
The NY Times Store allows fans of one of the most widely-read daily newspapers to find unique, personalized gifts and collectables. Personalized items, such as birthday books, puzzles, and reprints, are unique to The NY Times. Printed on-demand, they can help you or a recipient celebrate a deep relationship with the publication or commemorate a special date or event.
Clothing and goods have been designed to reflect the modern aesthetics of The NY Times. With an emphasis on high-quality materials, meaningful content, and stylish design, the products are in many ways a physical reflection of the brand’s quality across its extensions and platforms.
Budweiser is the no. 4 beer brand in the US. The brand boasts a formidable $11.6 billion in annual revenue. This giant global drinks brand specializes in American-style pale lagers that are available in over 80 markets worldwide. They sell a range of Budweiser merchandise on their Shopify Plus-based e-commerce site.
Budweiser isn’t able to sell lager online due to strict regulations, but that hasn’t stopped them from building a successful e-commerce store and a thriving online community. Thinking outside the box, the “King of Beers” uses its Shopify store (aptly named Shop Beer Gear) to sell Budweiser merchandise, from baseball caps to bottle sweaters.
Ten months after entering into a relationship with Magento, Gymshark has re-platformed with Shopify Plus, knowing that the platform can scale on-demand and grow with Gymshark as the company sets its sights on additional international expansion. In fact, Gymshark fosters immersive online-offline customer experiences by using Shopify’s POS system to help organize world tours where Gymshark customers can meet their fitness idols and make purchases in person at expos and special events.
Gymshark is also using Shopify Scripts, which offers merchants the ability to write their own custom code on Shopify Plus’ servers, to customize the checkout and surprise customers with freebies that earn loyalty.
“Scripts allow us to customize the checkout and offer customers who make a particular purchase a complimentary gift,” Ben says. “It’s something that would’ve taken a lot of money and weeks to accomplish on Magento. But with Shopify, we can do what we want almost immediately and be confident it’s going to work.”
Owned by Kim Kardashian, who is just one of many celebrities that use Shopify to sell their products. KKW is a very popular beauty brand making waves in the beauty industry.
Listed as arguably one of the best Make-up Shopify stores out there, it hosts periodic sales that usually sell out in minutes, if not seconds.
Kim Kardashian West’s Shopify store gets straight to the point, with striking header images showing collabs and collections before moving straight into products, with clear, bold imagery and capitalized titles.
It is not just Kim’s recognition that attracts buyers to the store, but also the appealing aesthetic and color scheme of the site, high-quality product images, and simple website layout that makes purchasing fun.
That wraps the list of companies that use Shopify. Some of the largest Shopify stores in the world. Shopify’s position as a leader in this industry cannot be denied.
If you would like to talk about your e-commerce product, we encourage you to set up a meeting with us and enjoy our Free Consulting.
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