Shopify and Amazon are giants in the e-commerce world, but which one is better for your business?
Shopify and Amazon offer excellent e-commerce solutions, and both platforms are popular. By June 2019, Shopify had hosted 820,000merchants. Amazon’s figures are less precise, but according to SellerApp, more than 2.5 million sellers have products listed on the e-commerce platform.
While both platforms offer potentially large exposure, the benefits and challenges of selling through them are unique, so businesses must choose the platform that works best for their needs, products and selling methods.
Shopify is the cheapest, easiest, and most convenient way for someone who doesn’t want to deal with any code to set up a store and start selling right away. Go with Shopify if you’re non-tech, just starting out, selling standard items, want your own e-commerce store, and have outgrown a marketplace like eBay or Amazon.
Shopify is very clear who its customers are and if you are the type of business that fits its customer profile you are going to love Shopify much more than any other self-hosted e-commerce platform as it gives a better user experience.
A one-year subscription, at the lowest tier, is about USD$348, including cloud hosting and customer support. Technically, if you use open-source e-commerce alternatives, you will only pay for hosting, which can be as low as USD$80 per annum since the software is free, but if you want to be on a par with Shopify stores, you probably need some professional help setting it up. This can cost up to thousands of dollars.
SaaS e-commerce service companies love Shopify because they have a customer base that is familiar with paying for services monthly. That’s why you’ll most probably always find the innovative new service you need on Shopify before anywhere else, and some of them offer very good free plans. Conversely, SaaS companies don’t really like platforms like WooCommerce or OpenCart because… the people who use them don’t pay monthly subscriptions. So a lot of very convenient services are not integrated on these platforms.
Each theme is preloaded with a standard setup. Most of the themes allow you to edit, add, and move content around to your heart’s desire. That means you can be as picky as you want while putting together your dream store.
Many benefits come from selling on Amazon: trust, customers, and fulfillment. Let’s learn more about the account’s particular benefits.
The number one benefit of selling through Amazon is getting instant access to purchase-ready customers. Amazon shoppers often skip the awareness phase and already know what product they want. This access to customers with high buying intent is one of Amazon’s competitive advantages and good for new businesses looking to grow their audience.
Customers buy from Amazon because of its reputation for providing an excellent customer experience. By selling through Amazon, your business will benefit from the Amazon brand.
From a practical standpoint, it’s easy to start selling on Amazon — just 24 hours if you’re prepared.
When you sell with Amazon FBA, you store your products in Amazon’s fulfillment centers and let them pick, pack, ship, and provide customer service for your products. With Amazon handling logistics, you save valuable time and resources.
Finally, you should consider all the variables, pros and cons, according to your business. Both platforms are valuable and each of them has particular advantages or disadvantages, so take your time to evaluate the best choice!
If you would like to talk about your e-commerce product, we encourage you to set up a meeting with us and enjoy our Free consulting.
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