To remain competitive you must have an experienced support team that can conduct regular maintenance tasks and upgrades to your operational infrastructure.
No software is born perfect, but your business needs to keep going. Squashing bugs lets you continue working without issues.
There is always a way to improve your current workflow. Optimize operations through extending and fitting your system to your needs over time.
This is what is generally understood as “development”. Remain competitive through innovation and new feature development.
Keeping your system operational is one thing, but keeping it safe is as important. Security patches, updates and regulation compliance are an important part of support.